Vivid Seats reveals the main trends of the music festival season

Vivid Seats LLC

Vivid Seats Music Festival Trends

Vivid Seats reveals the main trends of the music festival season

Vivid Seats reveals the main trends of the music festival season

Findings Show EDM Is The Fastest Growing Genre At America’s Biggest Music Festivals

CHICAGO, April 08, 2022 (GLOBE NEWSWIRE) — Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that uses its technology platform to connect millions of buyers to thousands of ticket sellers across hundreds of thousands of events each year, today revealed the top trends from America’s biggest music festivals.

After two years of disruption, it’s clear people are ready to travel far and across state lines to see their favorite artists. According to data from Vivid Seats, the average distance traveled to attend a music festival between 2021 and 2022 is 433 miles. On average, festival-goers will travel over 800 miles to attend Coachella and over 420 miles to attend Bonnaroo this year.

Just as musical tastes change over the years, music festivals are evolving the composition of their programming to meet changing consumer demand. By assigning a musical genre to each artist at the festival, Vivid Seats was able to analyze trends at top music festivals, including Bonnaroo, Coachella, Lollapalooza and Austin City Limits. Plotting the percentage of each musical genre over the years, it’s clear that festivals are changing, as some genres of music grow in popularity, like EDM, while others, like rock, decline.

Data for the 2021-2022 music festival season revealed that:

  • EDM grows: Not only is dance/electronic (EDM) one of the fastest growing genres at music festivals, but the category also had the largest share of artists at Bonnaroo, Lollapalooza and Coachella in 2022.

  • Rockaby?: Since 2014, we’ve seen the Rock category decline at music festivals such as Lollapalooza and Austin City Limits, with Rock artists making up just 9% of the Coachella 2022 lineup. For fans who want to see their favorite rock artists in direct during festival season, your best bet is to head to Bonnaroo, which has the highest share of rock acts at 16%.

  • Hip-hop/rap is growing: The Hip Hop/Rap category has nearly doubled at music festivals since 2014, reaching an all-time high in 2021-2022 lineups – taking a 21% share at Lollapalooza, 17% at Austin City Limits and 16 % at Coachella.

To make sure you’re ready for this year’s festival season, Vivid Seats recommends the following tips:

  • Stay longer to save: It turns out that buying a three- or four-day festival pass can save you money, instead of just buying a one-day pass. If you have the time, buying a multi-day pass will be more cost-effective and, as a bonus, you can experience more of your favorite music and check out new bands.

  • Consider becoming a VIP (very important benefits): Don’t forget the VIP section when looking at festival tickets this season! While these sections vary by festival, they share similar (incredible) amenities that are worth splurging on, including comfy seating, air conditioning, and access to top-notch food and drink.

  • Know your range: Before you leave home, make sure you and your friends have reviewed the lineup and have a plan in place for your best festival experience. You don’t want to risk missing any of your favorite songs!

  • Prepare to face any weather: Be sure to pack for any type of weather. That means sunscreen and ponchos, sweatshirts and tank tops. Your shoes should be comfortable and ready for grass, mud and, of course, dancing.

Vivid Seats has the industry’s only loyalty program where you can earn reward credits to spend on future orders. Vivid Seats Rewards is designed to benefit all fans, whether they attend two events a year or twenty. Vivid Seats gives every fan access to the live events that shape their most defining moments and memories. To find tickets to your next favorite festival, visit: www.vividseats.com/concerts/festivals/

About Vivid Seating

Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists and teams they love. Based on the belief that everyone should “the live experience”, the Chicago-based company delivers exceptional value by offering one of the widest selections of events and tickets in North America and a rewards program Industry leading Vivid Seats where every fan wins on every purchase. . Vivid Seats has been chosen as the official ticketing partner by some of the biggest brands in the entertainment industry, including ESPN, Rolling Stone and the Los Angeles Clippers. Through its proprietary software and unique technology, Vivid Seats drives the consumer and enterprise ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats is recognized by Newsweek as America’s Best Ticketing Customer Service Company. Fans looking for the best live experiences can get started by downloading the Vivid Seats mobile app, visiting vividseats.com, or calling 866-848-8499.

Media Contact:
Julia Young, live seats
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bdc5bea4-ba6f-4011-b215-6c655b144857