Shanghai (Gasgoo)- Tencent’s music streaming platform QQ Music today announced that it will offer in-car Dolby Atmos music service to NIO car users, becoming the first music platform in China to provide such service to its partner automotive brand.
QQ Music will install the Dolby Atmos music system in NIO-branded models equipped with the Banyan smart operating system, allowing NIO car users to enjoy the immersive music experience through an OTA (over-the- air).
ET7; photo credit: NIO
The collaboration with NIO means that QQ Music’s high-quality music resource application scenarios have been further enriched, the Tencent-owned music platform said.
On July 6, 2022, Tencent Music Entertainment Group (TME) and Dolby Laboratories, a leader in immersive entertainment experiences, announced the availability of Dolby Atmos on QQ Music. This cooperation made QQ Music the first Chinese music platform to integrate Dolby Atmos, which is now available for QQ Music SVIP subscribers.
From launch, users can experience a strong and growing catalog of premier and iconic songs in Dolby Atmos. Moreover, QQ Music’s Dolby Atmos library will cover a wide range of musical genres, such as pop, classical, rock, electronic, hip-hop, etc.
Notably, NIO announced last November that Dolby Atmos would be standard on all NIO ET7s, the EV maker’s smart flagship electric sedan. Additionally, NIO Radio, an exclusive radio for NIO users, would also support Dolby Atmos.
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