Spotify starts selling live music tickets directly to fans

Spotify has launched a new site to sell fans tickets to live concerts directly from its platform instead of redirecting users to partners like Ticketmaster and Eventbrite. From the company new website lists upcoming concerts and allows users to purchase tickets for those shows by debit or credit card; however, users must have a Spotify account to purchase tickets.

The company has not officially announced the launch of its ticketing platform, but Chris Messina first noted that the site was available for the public to book tickets earlier in the day.

The site lists concerts available for reservation on the homepage, and in the My Events section, users can view their past and upcoming ticket reservations. Currently, the Spotify Tickets site lists concerts by artists like Limbeck, Crow, Annie DiRusso, Four Years Strong and TOKiMONSTA that will be performing in the United States in the coming months.

“At Spotify, we regularly test new products and ideas to improve our user experience. Some of them end up paving the way for our broader user experience and others just serve as important learnings. Tickets.spotify. com is our final test. We have no further news to share on future plans at this time,” the company said in a statement to TechCrunch. Currently, the company is focusing more on pre-sales than primary ticket sales.


The Spotify Tickets home page. Picture credits: Spotify

The revamped company its live event discovery page in the app in June with better concert discovery for events around the user’s local area. Until now, Spotify used its ticketing partners like Ticketmaster, AXS, DICE, Eventbrite and See Tickets to list these events; for ticket booking, it was used to link to these partners from the event page. With the launch of its ticketing platform, that could change. Although currently the events listed on the Spotify Tickets site are not available on the live events page, the company’s support page states, “Some tickets listed here [on the Live Events page] are available for purchase directly from Spotify. Tickets sold directly through Spotify are also not currently listed on the artist’s page.

The Spotify ticketing site legal section indicates that the company acts only as a ticketing agent and charges a booking fee. It also mentions that it may sell tickets on behalf of “third parties which may include venues, event promoters, fan clubs and artists, as a disclosed ticket agent.” We asked the company for details on the discount – if any – it takes from ticket sales, and how that differs from the affiliate fees it collects through its third-party ticketing partnerships, but she did not share any information about it.

In particular, some locations listed on the Spotify Ticket page fall under the National Association of Independent Venues (NIVA), a US-based organization representing independent sites. Thus, the company could currently avoid sites that are under the distribution of Ticketmaster’s owner, Live Nation. Live Nation has been accused of monopolistic practices regarding ticket distribution, with lawmakers asking President Joe Biden to launch an investigation into the ticketing company last year.

In a blog published in June, Spotify’s product manager for Live Events Discovery, Sam Sheridan, said that while people engaged with artists on the app, they left the platform to find events for their live performances. direct. With the revamped live event feed and ticketing platform, the company is trying to solve the discovery problem and earn money by booking tickets directly or as an affiliate partner. Last year, the company also experimented sale of tickets for pre-recorded virtual concerts due to the pandemic. The company has been under constant meticulous examination for not paying streaming artists enough, so with this new initiative, Spotify could claim that it will lead to more ticket sales for artists.

The launch of Spotify’s ticketing platform comes a few days later TikTok has partnered with Ticketmaster to allow users to discover concerts and other live events. In February, Snap entered into a similar partnership with the ticket booking platform to power event discovery through Snap Minis – third-party programs on Snapchat.

Story updated with Spotify’s response.