DUBAI: Egyptian superstar Amr Diab has become the first Arab artist to cross one billion streams on the Anghami audio streaming platform.
Diab left Spotify in April after Anghami signed a deal with him and his label, Ney Studios, to exclusively stream the artist’s catalog and future releases under the Ney label.
At the time, Diab said, “I’m very excited about this new venture, which will allow me to better connect with my fans and reach new music lovers around the world. I chose Anghami because it is a local platform that has established itself internationally and proudly presents Arab culture to the world.
The move reflects Anghami’s commitment to being a leader in Arabic content and showcasing it on a global stage, according to Mary Ghobrial, the platform’s director of strategy and operations.
“Signing an exclusive, multi-year licensing agreement with the biggest Arab star is just the beginning of our commitment,” she said at the time.
Diab is arguably Anghami’s biggest star to date and had a long-standing relationship with the platform even before the deal. In 2020, his servers crashed while streaming one of his concerts, causing a delay. In March this year, he hosted an Anghami party where the company unveiled its new brand identity.
According to the Global Music Report 2021, published by the International Federation of the Phonographic Industry, the Middle East and North Africa was the fastest growing region of the world that year, with streaming accounting for 95, 3% of the music market share.
Anghami, which was the first Nasdaq-listed Arabic tech company, describes itself as the market leader in the Arabic music streaming space.
“We are trying to grow in places in the Middle East where we haven’t invested enough yet, but we want to grow beyond the Middle East, where there is an Arab diaspora,” Elie said. Habib, CEO and co-founder of Anghami, told Arab News in March.
“We’re launching several services later this year that connect people to people, people to music, and people to other forms of audio content.”
As part of this commitment to growth, Anghami said it has implemented a number of initiatives, including launching Anghami Labs, signing a strategic partnership with Rotana Music, expanding live events through to the acquisition of Spotlight and a partnership with streaming. TOD platform to deliver sports and entertainment content.