Previews from the American Independent Music Association’s Independent Week Panel

The American Association of Independent Music (A2IM) will host its annual four-day conference, A2IM Indie Week, in New York after two years of an all-virtual event (although virtual options are still available). This year’s conference itinerary includes numerous panels, networking events and workshops, with 80% of the topics devoted to the music industry and 20% to music culture – and a glimpse of this which is in store suggests a wide range of topics.

Three panel discussions were previewed. The panel “Investing in Queer Artists Year-Round: Pushing Pride Month Past” is hosted by industry networking group Queer Capita and will use data provided by Luminate to explore the benefits of investing in queer artists and their fans beyond the month of June.

The “Advocacy in Action” panel will be led by A2IM CEO Richard James Burgess in a conversation about updates on music-related advocacy issues. In “Catalog Sales: Everything You Need to Know,” experts will discuss the effects of catalog sales on the industry and what you should consider if you’re interested in buying or selling.

For marketing, the “Organic vs. Inorganic Music Content on TikTok” panel will explore ways in which artists can succeed on the abbreviated social media platform.

Moderated by Jocelynn Pryor (Vice President of Marketing, AMPED Distribution) and featuring Jessica Lechtenberg (Senior Product Marketing Manager, Cooking Vinyl) and Wendy Waseige (US Marketing Manager, Rough Trade), “How to Market Physical in a Streaming World ?” will look at how artists can create a strategy to include physical products in their marketing plans to leverage revenue.

“NFTs and Independent Music: How to Find Success” will be hosted by Fanaply’s Ed Vetri with special guests including Cardin Campbell, Founder and CEO of Trac. Vetri will moderate a discussion on the opportunities that exist for indie labels, their artists and fans within web3 and NFTs and how the indie community can increase their revenue streams and access new monetization methods in this new form of media.

On its final day, A2IM Indie Week 2022 will culminate with the flagship event – the A2IM Libera Awards, which celebrate the best of the indie world. Top nominees announced last week include Japanese Breakfast, Arlo Parks and Jason Isbell.