TORONTO, April 21, 2022 /CNW/ – Today, Order inboxthe NFT (non-fungible token) social market for the metaverse, announced that the veteran music director Paul Eastwood joins the company as Vice President, Sports and Entertainment. Eastwood will spearhead control box business development activities in the fields of sports, music and various entertainment, leveraging the many relationships established during his career.
Recognized veteran of the entertainment industry, Paul Eastwood is best known for his tenure at Universal Music where he served as Vice President of Marketing and Promotion. While at Universal, he oversaw marketing strategies for a roster of international superstar artists, including: 50 centsThe black Eyed Peas, Sheryl RavenEminem, Enrique IglesiasNo Doubt, Sting and The Tragically Hip.
As Vice President and General Manager of Dunning Golf, from Eastwood Branding strategies and business savvy have helped Dunning become one of the most respected brands in golf apparel and men’s activewear. There he led the development of Dunning’s athlete sponsorship program, which included the 2007 Masters Champion, Zach Johnsonand three-time Ironman World Champion, Craig Alexander.
Eastwood joined Order inbox from Gigr Entertainment & Technology where he was responsible for marketing and business development, leading the NFT startup’s customer and investor acquisition activities in addition to its brand, content and communications strategies.
“Paul joins Order inbox underlines our high aspirations – we are committed to building the best team to bring Order inbox at the forefront on the global stage,” said Dogu Taskiran, CEO of Order inbox. “With the immense knowledge and expertise that Paul brings from his past roles in world renowned organizations such as Universal Music and Dunning Golf, Order inbox is uniquely positioned to help sports and entertainment organizations navigate the uncharted waters of Web3.”
“I’m super excited to join control box extremely talented and dedicated team,” said Paul Eastwood. “And I look forward to contributing to their vision of creating an accessible and interactive social commerce space for Web3 creators. Order inbox is uniquely positioned to unlock the potential of NFTs by fundamentally changing the fan experience, while providing significant revenue opportunities for artists, athletes, and sports and entertainment organizations. »
This innovative technology is used to record ownership of items within metaverse platforms. NFTs can be bought and sold on third-party marketplaces, with each transaction recorded on a transparent ledger called the blockchain. The NFT market has exploded in 2021, notably following the sale by digital artist Beeple of an NFT artwork at Christie’s for $69 million in March 2021.
NFTs are poised to completely transform the entertainment and sports industries in the years to come. With renowned artists like Snoop Dogg, Shawn Mendesand Steve Aoki investing in the space, the popularity of NFTs in the music industry is already growing rapidly. We also see this in professional sports, where legacy collectibles have long been a tradition. Converting them to NFT is the next logical step to further advance this massive industry into the digital space. And that’s only the beginning. Entertainment-based NFTs are ripe for exponential growth and Order inbox intends to be at the forefront of this growth.
Order inbox is a social commerce platform for the metaverse where creators and collectors meet to trade any digital asset (art, music, movies, sports cards, gaming assets, fashion, intellectual and digital property, etc.) securely with blockchain technology, namely NFTs.
We are building the infrastructure for the new creative economy where creators thrive by connecting directly to relevant audiences who can reward them for their work without any centralized oversight.
Additional information can be found at: https://www.orderinbox.com/
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SOURCE Orderinbox Inc.
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