The deep tail of the corona pandemic boosted game sales in 2021, especially as in-game purchases ensured higher growth.Crowded beer bars, stadiums, department stores, restaurants, holiday planes: because so much is almost ‘normal’ and ‘just like before’ now, some people have almost forgotten or died that this country was a long time ago. not so long ago – namely 2021 – in the first half of the year, including the Easter holidays – was largely in lockdown. As in 2020, many have been forced to spend their free time within their own walls – which is why gastronomy and retail have suffered heavy and sometimes fatal losses.
Conversely, streaming services like Netflix and Disney Plus have benefited, as have delivery services, toy manufacturers and, of course, the computer and video game industry. Money that was previously spent on going to the cinema, amusement parks or concerts – also – in the accounts of game platforms and developers.
In the annual report, the manufacturers of PC, console and mobile games make no secret of it and describe themselves as literally “Corona Crisis Profiteers”,
A significant jump can be seen in the strong sales growth in Germany: Revenue soared to around 10 billion euros in 2021 – but this figure includes gaming PCs and accessories. In-game and in-app purchases again took the biggest leap, rising 30% to 4.2 billion.
Our annual comparison with other entertainment industries shows the huge amount resulting from these so-called “micro-transactions” in smartphones and online games.
Because that’s more than ten times the 4.2 billion euros spent by consumers on admission to cinemas – and three times the sales of streaming music. With in-game and in-app purchases, the industry also earned significantly more in 2021 than, for example, toy manufacturers, children’s and teen book publishers or the German league premium product football, the Bundesliga 1.
In the first half of 2022, industry growth slowed significantly, albeit at a high level. One reason: other hobbies and, more recently, runaway inflation are making consumers more cautious.