Luxury liquor brands are ditching NFTs, new music and more

Commerce is an ever-changing beast. Rolling with changing times and changing tastes, luxury liquor brands are not only improving their product offerings, but also including new incentives to invest in premium bottles.

NFTs, crowdfunding and new music are just a few of the perks shoppers can earn by participating in spirit maker releases in 2022. Follow the playbook for some of the funniest and coolest recent releases. innovative.

Pattern in Lalique: Series 3

Patrón en Lalique - Series 3 and its accompanying wooden box
Boss in Lalique

July 24 marks National Tequila Day in the United States. The world’s leading premium tequila brand will mark the day as the crowning achievement of a partnership with a renowned French crystal company.

Patrón Tequila has teamed up with Lalique to unveil Patrón en Lalique: Serie 3, an ultra-premium blend of Mexican artisan tequilas arriving in a handmade carafe. Individually numbered at the Lalique factory in Wingen-sur-Moder, Alsace, France, the super-exclusive spirits are delivered and stored by BlockBar in a bottle worthy of the Weber Blue agave from which Patrón tequila is derived.

Designed by Lalique’s artistic and creative director, Marc Larminaux, the bottle is itself an artistic interpretation of the agave plant. The distillation is a rare blend of extra añejo tequilas from master distiller David Rodriguez – 14 different distillations each aged up to 8 years in French and American oak barrels. The result? A crystalline beverage from which emanate subtle spices and evoke dried fruits, sherry wine and an intense woodiness.

Patrón en Lalique: The ultra-exclusive Serie 3 release features just 299 750mm bottles with a suggested retail price of $7,500. The Crystal Casks will soon be available on BlockBar.com, the world’s first direct-to-consumer NFT marketplace for fine wines and spirits.

Scotch with deer, bear and moose

Deer, bear and moose bottle
Scotch with deer, bear and moose

Liquor lovers looking to score a Deer, Bear & Moose Scotch will need to earn the right to purchase one of 280 available to US consumers from Flaviar.

The 12-year-old Islay Scotch is aged in ex-bourbon casks, infusing a complex woody, toasty palate reminiscent of refined sweet peat, and accompanied by notes of almonds, caramel and candied fruit. Deer, Bear & Moose Scotch will only be available by pre-registration for a Friday, July 22 sweepstakes. Each $180 bottle comes with its own NFT to celebrate the 25th edition of the exclusive single-barrel Scotch with digital certificates of authenticity.

Pre-registration for the lottery to buy Deer, Bear & Moose is now available on the website and will be live until Thursday, July 22.

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Vodka YoCo (Young Country)

A bottle of YoCo Vodka behind a Hot in Herre cocktail
YoCo Vodka

Nashville producer, songwriter and radio station owner Polow da Don is doubling down on his role as a music ambassador by introducing smooth Tennessee vodka to the world.

Noted for his work with Fergie, Nicki Minaj and Usher, Polow produced numerous No. 1 hits that topped the pop, rap and country charts. That success spawned Polow’s radio station, Young Country 96.7 FM Nashville, in June 2019. Now, Polow aims to bring YoCo, the musical genre he helped found, closer to the lifestyle of young professionals. .

At the center of this mission is YoCo Vodka ($20), developed for novice and connoisseur drinkers as a ticket into the world of Young Country. An expression of individuality for a new generation, the bottle label even represents a backstage pass to one heck of a party for a team and a connection between music, social events and cultural events.

“We created Young Country Radio with the goal of breaking the country music stereotype and giving young artists the space to be themselves and create freely,” Polow said in a press release. “With the introduction of YoCo Vodka, we are taking things a step further and providing consumers with the liquid to elevate and enjoy their experiences.”

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Hercules Mulligan Rum & Rye

Bottle of Hercules Mulligan Rum and Rye

Not only can consumers purchase an exclusive ready-to-drink version of a specialty cocktail, they can also participate in the growth of that version.

After a successful three-week $750,000 crowdfunding round led by Flaviar’s Fine Spirits & Whiskey Club, Hercules Mulligan Rum & Rye launched a second $1.5 million crowdfunding campaign, headed by limited edition expression poster – Eyr & Rye. The blend of Irish Whiskey and American Rye Whiskey with Maraschino Cherry Bitters recalls its inspiration.

Rum & Rye is a twist on the typical Hercules 50:50 blend of aged Caribbean rum and local American rye whisky. Fresh, organic ginger root is steeped in this blend, which is then splashed with bitters to concoct a cocktail to enjoy over ice or as a ready-made addition to many other mixers.

In its effort to create a dedicated community, the Flaviar brand is even inviting investors to purchase the rapidly expanding product.

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Royal Brackla Whiskey Single Malt Sherry Finish

Bottle of Scotch Royal Brackla next to glasses of Scotch whiskey
Royal Brackla Scotch Whiskey

This new twist on an old-fashioned liqueur gives back to every bottle made.

Bacardi Group’s John Dewar & Sons has unveiled a new range of whiskeys from Royal Brackla, the first Scotch to be awarded a Royal Warrant. The liquor’s initial release in 1833 pleased King William IV of Scotland so much that Brackla was nicknamed “The Drink Divine” on royal tables. Now that noble taste presents a new twist for the next generation of malt drinkers. Malt master Stephanie Macleod has reinvented the brand’s core spirits with maturation and finishing in selected and refined sherry casks.

“The cask type is chosen to complement the signature character of the distillery,” Macleod said in a press release. “Finishing the aged spirit in…precious wood vessels lends each expression incredible complexity, each with its own nuances…with a beautifully balanced finish.”

The newly released line includes Royal Brackla 12 Year Old ($71), 18 Year Old ($300) and 21 Year Old ($600), bottled at a higher ABV (46%) than previous years.

Additionally, this production contributes to Bacardi’s overall mission to become the world’s most environmentally responsible spirits company. The annual weight of the new Brackla range has been reduced by almost 29 tonnes of glass, 14 tonnes of carbon dioxide emissions and 26,000 liters of water.

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Opihr Gin

An Ophir Spicy Snapper and a bottle of London Dry Gin
Ophir London Dry Gin

The four different Opihr Gin offerings follow the ancient spice routes. Also known as the Maritime Silk Roads, the Spice Routes were a network of maritime courts bringing goods from the Far East to the West. Stretching from the west coast of Japan to the Indonesian islands, around India and west to the Middle East, the goods made their way to the Mediterranean Sea and north through Europe .

Inspired by the trading adventure that brought botanical and exotic spices thousands of miles across the world, Opihr’s gins offer not only a taste of these trade routes, but 13 curated cocktail selections representing each region. .

The Opihr Beverage Atlas is designed to celebrate the sources of plants and plant-based flavors in distillery products. The Szechuan pepper featured in the Far East edition of Ophir, for example, is featured in Spiced Red Snapper, a Bloody Mary gin that will knock the socks off brunch drinkers.

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Goslings Black Seal Rum in the Metaverse

A Goslings Dark 'n Stormy surrounded by lime, dark rum and ginger beer ingredients
Goslings Black Seal Rum

Fittingly, International Dark ‘n Stormy Day marked Goslings Black Seal Rum’s entry into the Metaverse. The company’s filing covers uses of the Dark ‘n Stormy trademark with respect to digital media and collectible NFTs. This follows the Goslings brand for the rum and ginger beer drink in over 20 countries.

“It’s very exciting to see the Dark ‘n Stormy cocktail and the Goslings brand take a digital step into the future, on the same day we received the original Dark ‘n Stormy brand over 30 years ago,” said eighth generation rum maker Malcolm Gosling Jr. . said. “Our mission is to be at the forefront of expanding opportunity for generations to come. »

Goslings was founded on the pioneering spirit of his sixth great-grandfather, James Gosling, who left England in 1806 for the unknown aged 19. The rum bottler is still a family business and in its eighth generation. Goslings Rum will spend the next year developing campaigns around the digital brand, leading up to International Dark ‘n Stormy Day on June 9, 2023.

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No matter what alcohol or blend of choices drinkers can choose from, these limited and rare releases are a can’t-miss, collectible treat over the next few months.

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