Country music star Kane Brown joins Dewey Crush as director of flavors

DEWEY BEACH, Del.— Delaware-based Dewey Beverage, Inc., maker of the original Dewey Crush canned cocktail, is thrilled to announce that world-renowned musician Kane Brown has joined the brand as Chief Flavor Officer. Dewey Crush launched in 2021 and was created with the goal of bringing the essence of an East Coast summer wherever you go by delivering a classic Dewey Beach cocktail in a convenient, ready-to-drink can.

Brown was introduced to Dewey Crush by a family member and fell in love with the product’s fresh taste and summer vibe. After first joining as an early investor, he wanted to quickly create a deeper and more public relationship with the brand, which led him to become the Director of Flavors today.

“Growing up in northwest Georgia, I had never heard of Orange Crush until I started spending time in the Chesapeake Bay with my wife, Katelyn and her brothers. Every bar boat they took me to had their own version of the Crush, and it quickly became my favorite summer drink,” said Kane Brown, Dewey Crush’s Director of Flavors. “Having the opportunity to team up with Dewey Crush and to bring not just the drink, but the idea of ​​summer fun, to Tennessee and on tour year-round, seemed like an easy decision to make. Dewey Crush has been a hit with my friends every step of the way and is definitely my band’s new favorite drink!

“We are honored that Kane has decided to join the Dewey Crush family as we believe that our alignment of values, lifestyle, family, music and the overall mantra of ‘living life to the full’ has made this a partnership. natural,” says the co-founder. Shank Stopforth. “We are so grateful for this opportunity to work with Kane and look forward to making the summer a 365-day season fueled by Dewey Crush and Kane’s music.”

Sales of canned cocktails have exploded as drinkers seek convenience and new flavors beyond wine, beer and soda. The total RTD alcohol market is $20 billion and has grown 1,500% year-over-year over the past ten years and is expected to reach $146 billion by 2030. The Authentic craft vodka and crushed fruit drink is made with premium spirits and real juice. and is available in three artisanal flavors – Original Orange, Ruby Red Grapefruit and Watermelon. After the hugely successful Delaware launch last summer, the brand has since expanded along the coast to Maryland, DC and New Jersey, with launches in Virginia and Tennessee slated for the coming months.

About Dewey Crush

The iconic Orange Crush made famous at the Starboard in Dewey Beach, is now available for the first time in a convenient, ready-to-drink can with Dewey Crush. The brand was founded with the aim of canning the essence of an East Coast summer, a sip of Dewey Crush craft vodka and a crushed fruit cocktail will instantly transport you to those legendary days spent hanging out at the beach. , listening to live music and creating unforgettable memories with your friends and loved ones. With Dewey Crush, you can take Summer with you anytime, anywhere.

About Kane Brown

Since landing his self-titled debut album 2X Platinum in November 2016, Kane Brown has gone from social media prominence to becoming one of country music’s most accomplished mainstays while continuing to expand the perception of country music. and breaking musical boundaries. Named to the Time100 list of the most influential people in the world, Brown has released 2 studio albums, 3 EPs, has over 12 billion streams, sold out arenas across the country, collaborated with some of the top industries is the recipient of 5 American Music Awards, and was the first black solo artist to receive an ACM Award for Video of the Year for his hit single “Worldwide Beautiful”.

Brown’s two studio albums reached No. 1 on Billboard’s Top Country Albums Chart, while Experiment reached No. 1 on Billboard’s Top 200 Chart and his self-titled album reached No. 5. When his Kane Brown Deluxe version was released in October 2017, Brown made history as the first artist to simultaneously lead Billboard’s top five national charts. The album went on to reign at No. 1 for 13 consecutive weeks while singles “Heaven” and “What Ifs” are the 3rd and 7th most streamed country songs of all time. Brown’s second album, Experiment, debuted at No. 1 on the Billboard 200 and solidified Brown as the only male country artist in over 24 years to achieve that feat across any genre. Experiment produced three consecutive Double Platinum No. 1 hits and was listed by The New York Times as one of the top 10 albums of the year. It also continues to top the national airplay chart with 7 No. 1s while building its profile on the Pop charts with several Top 15 hits.

Known for his high energy on stage, Brown sold out venues nationwide. His most recent Blessed & Free Tour, marked the first time a country artist has taken his headlining tour to all 29 NBA arenas. The tour also saw Brown sell out Los Angeles’ Arena, marking Brown the 10th country artist to accomplish the feat.

Continuing to push beyond the country genre, Brown has collaborated with some of the industry favorites of all genres, including DJ Marshmello, Khalid and Swae Lee, “blackbear, Nelly, John Legend, Camila Cabello, Brooks & Dunn , Lauren Alaina and Becky G. Brown’s most recent “Famous Friends” with Chris Young became Billboard’s No. 1 country song at the end of 2021 and remained in the Top 5 of Billboard’s airplay chart for 15 weeks .

Brown’s next album, Different Man, is set to be released on September 9.

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