Shapiro will design and enhance channels for the North American streaming business music service
— Mark Shapiro, Music Director, Brandi Music
KALAMAZOO, MI, USA, March 1, 2022 /EINPresswire.com/ — Brandi Music, which provides streaming licensed music for business phone systems, contact centers, and in-flight and in-store environments, hired Mark Shapiro to join its music curation team as music director. In this position, he will choose songs and design channels for many of the service’s more than 70 channels, which can be mixed live to create unique listening experiences. Scheduled and on-demand announcements and promotional messages can also be scheduled between songs.
Shapiro has been a music curator for 20 years. He designed music programs at DMX, now Mood Media, from 2002 to 2020. His accounts include several national brands. He grew up in Los Angeles and studied music (“Saxophone, although I don’t consider myself a musician,” he noted) at Los Angeles City College, broadcasting at Santa Monica College, and philosophy at the UCLA. In 2009, he moved with DMX from Los Angeles to Austin, where he still resides and where, from 2010 to 2018, he also hosted a jazz show on radio station KOOP. “For me,” he says, “jazz is the great truth and beauty of this world.”
A favorite artist is Johnny Hodges. “His sound is the most exquisite thing in the universe,” says Shapiro. “But as a curator, I also really enjoy working with a wide range of musical styles from past decades to today’s latest releases. Each style of music – each song – is a different perspective on our experience. shared human.”
Regarding his new role at Brandi Music, he says, “I particularly admire Brandi for her sensitivity. Music on-site and on-hold doesn’t have to be something people are just pounded with, but can truly make a meaningful contribution to their day. I am delighted to offer my taste, expertise and enthusiasm to the continued and exciting growth of Brandi Music.”
“Mark is an expert in music programming, and we’re so lucky to have him join our team,” said Julie Brown, President and CEO. “He studies music from nearly every genre and era, and he understands how the right mix of music can make waiting, dining out, or shopping in a store so much more relaxing and engaging.”
Brandi Music is owned by Music Performance Rights Association (MPRA). Under a special agreement, Easy On Hold is the exclusive distributor for Brandi Music, offering streaming music integrations into Cisco, Genesys, Avaya, Broadsoft, Asterisk and many other telephony and unified communications platforms. , in addition to aerial environments. The company is based in Kalamazoo, Michigan.
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