Avid Hires New Audio and Music Solutions Leader to Accelerate Its Acceleration

Avid Welcomes David Toomey, Head of Music and Media Technology, as SVP and General Manager of Audio and Music Solutions

Avid announced the appointment of David Toomey, director of music and media technology, as senior vice president and general manager of audio and music solutions. David was selected for his outstanding track record and reputation for successful operational leadership in subscription businesses, digital commerce platforms and digital go-to-market strategies, making major contributions to major music recording labels, to technology providers and their renowned customers over the past 20 years. of disruptions and transformations in the media, entertainment and music industries.

David Toomey joins Avid after six years at Adobe Inc., a provider of creative software tools and digital experiences, most recently serving as senior practice director for the media and entertainment and telecommunications markets. At Adobe, he led his organization to achieve consistent year-over-year channel revenue growth, as well as executing many of that company’s largest deals and partnerships with major media companies.

Previously, as Senior Vice President of Operations for Warner Music Group, David led the operations of hundreds of global recording artist brand websites and artist e-commerce sites. Previously, as Vice President of International Marketing for Sony Music Entertainment, he designed and led global marketing campaigns for many high-profile recording artist brands, including Celine Dion, John Mayer, Wyclef Jean and d ‘others.

As part of this executive transition, former Audio & Music Solutions General Manager Dana Ruzicka left Avid after many years of dedicated service with the deep gratitude and appreciation of the Avid team.

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Jeff Rosica, CEO and President of Avid, said, “Avid has a clear vision to do more to enrich the lives of audio professionals and budding music creators who work hard at home, in the studio. and on the road to achieving their goals and earning the recognition they deserve. Surrounding our core competence in media creation and media management technology with David’s crucial digital marketing skills, as well as his innate knowledge of the music industry, will allow Avid to go further and faster to empower more creators and accelerate the company’s strategic growth plans. for our Audio & Music Solutions business area.

David Toomey, senior vice president and general manager of audio and music solutions at Avid, said, “I have seen the influence of Avid technologies on accomplished artists and their teams, and their presence all over the world. world throughout my career in the music industry. It’s an exciting time to join Avid. As we continue the company’s progress in delivering subscriptions, seamless customer experiences, and high-impact innovations, we will more effectively provide many more people with their essential drivers for creativity and success. professional, and companies or organizations to achieve their goals.

Avid’s Audio and Music business produces software tools, integrated solutions and digital services for music production and scoring, audio post-production for film and television, and sound for live performances. Flagship products include Pro Tools® digital audio workstation software, the creative tool of choice for hundreds of thousands of users, from students to the world’s most accomplished musicians and leading media companies.

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