Apple is introducing a new benefit for Apple Music subscribers, Apple Music Sessions, which gives listeners access to exclusive versions of Spatial Audio that have been recorded in Apple Music studios around the world. Performances are also filmed, providing subscribers with live music videos.
Sessions offer musicians the opportunity to recreate hits from their catalog and cover classic songs for the enjoyment of listeners.
Country fans will especially appreciate today’s launch, as Apple Music has released a short selection of tracks from country singers Carrie Underwood and Tenille Townes. The first two artists were both recorded at Apple Music’s studio in Nashville, Tennessee.
Carrie Underwood has 25 CMT Music Awards and is the most awarded artist in the history of the awards show. For his Apple Music session, Underwood performed two of his own songs, “Ghost Story” and “Blown Away,” as well as a cover of Ozzy Osbourne’s “Mama, I’m Coming Home.”
Tenille Townes is a rising country music artist, best known for her hit song “Somebody’s Daughter.” She performed the song along with “Same Road Home” for her Apple Music session. Townes also covered “At Last” by Etta James.
Country music singers Ronnie Dunn and Ingrid Andress are lined up next to release sessions, Apple has announced. The company plans to have more artists in the future and expand Apple Music Sessions to other genres.
Apple has been steadily adding exclusive features and experiences to attract more subscribers to its music service.
In 2020, Apple launched in-home sessions with artists such as Arlo Parks reworking three of his tracks from the comfort of his own home. Apple Music Sessions seems like a step forward, inviting artists into professional studios and recording songs with spatial audio technology.
Just a few months ago, Apple launched Apple Music Live, a new series of live concerts featuring big-name artists like Harry Styles.
In April, Apple Music added DJ Mixes in Spatial Audio with Dolby Atmos. It also rolled out a Siri-only music plan late last year.
The company also seeks to attract new subscribers by focusing on satisfying specific interests. For example, Apple acquired classical music service Primephonic last year to expand its music offering to Apple Music classical music fans. The acquisition of Primephonic is believed to relate to Apple’s new classical music app due to launch in 2022 with “visual, auditory and haptic” aspects for a distinct listening experience.