Apple Music is coming to Roku devices, three years after hitting Fire TV

Three years later launching on Fire TV devices, Apple Music will be available today for Roku customers. The streaming device maker says Apple Music subscribers will be able to download the Apple Music app from later today on any Roku device, including its streaming players, TV models Roku and its audio products like the Roku Streambar Pro, among others.

The app will offer access to Apple Music’s catalog of more than 90 million songs and its 30,000 curated playlists through an ad-free listening experience within the Apple Music app. It will also allow customers to stream Apple Music Radio, watch music videos in 4K, play songs with synced lyrics, as well as listen to songs, albums and playlists they have stored in their own library. . The service also includes access to original shows, concerts, and exclusives from Apple Music, as well as personalized recommendations.

It’s worth noting that Roku will also provide new customers with a way to sign up for the service through the Roku Channel Store for a one-month free trial, after which customers can choose to subscribe to continue listening, from $9.99 per month. Roku confirmed to TechCrunch that its customers will be able to purchase a paid subscription through its Roku store.

If one wonders why it took so long to launch Apple Music on one of the biggest streaming platforms out there, that might have been the sticking point. Typically, Roku takes a 20% revenue share on its platform channels, which monetize through subscriptions or in-app purchases. However, the companies haven’t made their revenue-sharing deal public, so it’s unclear if Apple negotiated a special deal or decided to stick to Roku’s terms and conditions in order to meet the Roku’s large market of 61.3 million active accounts. from Q1 2022.

Roku declined to comment.

Apple Music is one of the latest big streamers to support Roku, joining others like Pandora, Spotify, Amazon Music, Tidal, iHeart, TuneIn, Vevo and others.