- Apple’s latest acquisition is a music company named
AI Musica UK-based startup.
- AI Music uses artificial intelligence to dynamically create music based on multiple factors and user interaction.
- Here’s what it could mean for
Apple has acquired a UK-based startup called AI Music, known for its song-changing technology that can assemble a song from royalty-free music. The acquisition was reportedly finalized in recent weeks, unnamed sources told
AI Music’s main selling point is its “Infinite Music Engine” which uses artificial intelligence (AI) to automatically “shift” songs based on certain conditions, time, among others. In other words, it can automatically create new song variations to present completely different music.
The startup’s website – which is now down – explains how its AI algorithms can change and adapt music to different use cases – be it publishers, fitness enthusiasts, marketers, among others.
How might this affect Apple users?
What makes AI Music’s music engine even more interesting is that song switching can happen based on user interaction. For example, if you exercise and listen to songs, AI Music can automatically change the tempo based on your heart rate.
“It’s this idea of contextual AI. Maybe you listen to a song and in the morning it might be a bit more of an acoustic version. Maybe that same song when you play it when you’re about to hit the gym, it’s a deep house or drum’n’bass version. And in the evening, it’s a little more jazzy. The song can actually shift. The whole genre can change, or the key it’s played in,” said
A more commercial application of this concept would allow marketers to dynamically change music based on the user’s mood.
Although the company’s website has been taken down, its
LinkedIn page said:
“AI Music gives brands, developers, and audio adventurers access to our intelligent music library. Our goal is to empower consumers to choose the music they want, seamlessly edited to meet their needs. or create dynamic solutions that adapt to their audience.
The music engine can also let you choose from different variations of a song, letting you swipe left or right to hear a new version. Imagine becoming a music maker even if you don’t have the chops to sing.
For Apple, this could allow the iPhone maker to create soundtracks for several apps and services, including Apple Fitness+,
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