More than half of Activision Blizzard’s revenue came from mobile games from April to June (Q2) 2022.
According to Activision Blizzard’s latest financial report, the developer/publisher generated £535m from PC and console sales in the second quarter of 2022 – £275m ($332m) across PC and £310m ($376m) on consoles – while £688m ($831m) came from its “mobile and ancillary” business, which the company says “mainly includes[s] revenue from mobile devices.” This represents more than 50% of its entire net revenue for the period.
Part of that, of course, is because Activision acquired mobile developer King in 2016 – and right now that’s the most successful part of ABK’s business – but that’s not probably no coincidence that Diablo Immortal was also released during this time (thanks, Gamer on PC).
Just a year ago, over the same period, mobile, console and PC revenues were £658m/$795m, £612m/$740m and £520m respectively. £628m, meaning that only its mobile business increased net revenue year-over-year: console revenue, on the other hand, nearly halved.
The same financial report recently revealed that Diablo Immortal has stemmed the decline in Blizzard’s user count and given the company a slight boost in monthly active engagement.
However, the results also showed that Blizzard’s active users have only slightly recovered – to where they were just over a year ago – and revenue remains slightly down year-on-year. other.
After dropping to 22 million monthly active users for the quarter ending in March 2022, Diablo Immortal helped Blizzard return to 27 million for the quarter ending in early July.