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April 2021

Why Tencent Music’s stock price plummeted – Billboard

2021-04-21
By: Loretta L. Guthrie
On: April 21, 2021
In: Music stock

Chinese music streaming company Tencent Music Entertainment (TME) was minding its own business in March – posting strong results in 2020 and announcing a partnership with Warner Music Group – when it was caught off guard by one of the weirdest financial stories of 2021. Out of nowhere, TME sharesRead More →

Are virtual fitness instructors becoming the new music influencers?

2021-04-20
By: Loretta L. Guthrie
On: April 20, 2021
In: Music trend

From celebrity workout routines to connected rowers, fitness is now a nearly $100 billion industry. The digital sub-sector of the market was already thriving before the pandemic, with luxury bike maker Peloton, a leading player in the space, reaching a valuation of $4 billion in August 2018. But since mostRead More →

Soundstripe makes noise by creating affordable royalty-free music licenses for use in video productions

2021-04-18
By: Loretta L. Guthrie
On: April 18, 2021
In: Music maker

Micah Sannan, co-founder and CEO of Soundstripe Soundtrack Creating a place in the market often requires recognizing an unmet need. As our Tik Tok world has rapidly moved to a place where creation is now heavily video-oriented, and away from mere words or still images, an opportunity has presented itself.Read More →

The most popular musical genre of 2020 was easily hip-hop

2021-04-01
By: Loretta L. Guthrie
On: April 1, 2021
In: Music genre

Photo credit: Joël Muniz A look back at the top songs and artists on YouTube Music reveals that hip hop was the most popular musical genre of 2020. Despite the pandemic, more than two billion viewers have logged in to watch a music video each month. The most popular musicalRead More →

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