Music videos play a huge role in marketing an artist’s music. And the success of a music video differs according to the artists. Some are thrilled when their YouTube videos have over 100,000 views, and others might consider any video with less than a million views a flop. Whether you’re a small indie band or a major label superstar, a video with over 10 million views is already a smash hit. But even among the smash hits, there are still levels. Some videos peak between 10 and 20 million views while others go up to 10 times that and garner over 100 million views.
With 2022 being one of the best years yet for Afrobeats and African music in general, the music videos that represented the genre had to be top notch, and they were. Directors like Director K, Dammy Twitch, TG Omori, Clarence Peters, Adasa Cookey, Olu The Wave, The Kine and more have played a huge role in ensuring the visuals of some of the continent’s biggest songs are crisp. and on point. At Rema Calm at Asake Omo Ope, Here are 10 great videos from Nigerian artists this year that managed to beat 10 million views on YouTube.
by Rema Calm
Released in February and arguably the biggest video by a Nigerian artist this year so far, the visuals for Rema’s hit song Calm not only has over 10 million views but has managed to 12X that in just 6 months, making it one of the fastest Nigerian music videos to reach 100 million views.
Sitting at nearly 40 million views, CKay’s Emiliane video is an artwork by Ahmed Mosh. It was produced by Ladder, Lex & Booker. The video follows an amorous CKay as he and his Emiliane discover Senegal. The visuals are alluring, playful and captivating and Ahmed definitely made a classic video; one for the books.
Kizz Daniel and Tekno’s Buga
Filmed in Lagos, Nigeria by TG Omori, Kizz Daniel and Tekno’s Buga The carnival-themed video has nearly 50 million views and is definitely one of the biggest videos released this year. The video featured famous Instagram sketch creator Oga Sabinus. Buga is also the most searched song on Google in Nigeria.
Mavin celebrated its 10th anniversary by releasing the popular all-star track Overload alongside its vibrant visuals made by the one and only DK. The energetic and colorful video had incredible backdrops, and just like the track, it spotlights every individual act on the record. The video is truly a big family celebration.
Burna Boy’s Last Last
Burna Boy was really intentional about letting us know that not only was he running the Last Last video, but everything featured in the video is his. “This video is directed by me, Damini (Burna Boy). My house. My cars. My friends. My igbo. My shayo. It’s a fast and energetic video, just like the track. now garnering over 50 million views.
Burna Boy’s For my hand
Off Burna’s New Love, Damini album, For my hand which features Ed Sheeran has over 25 million views within a month of its release. The contrast between this video and the Last Last the video is obvious as a calmer approach is taken here. The video was directed by avant-garde British director Troy Roscoe and features an elevator.
Camidoh’s sugarcane remix
Effective marketing and promotion tactics along with TikTok played a huge role in catapulting this track to stardom and that of Camidoh. sugarcane remix hasn’t decreased in popularity even though it was released more than 2 months ago. The remix as well as its visuals recruit Mayorkun, King Promise and Darkoo. The video was shot in beautiful locations in Ghana and Nigeria and was directed by renowned Ghanaian filmmaker Rex. On YouTube, it has over 20 million views.
TG Omori has once again delivered a very important collab between the African giant and serial number one Asake. Sungba was already making waves and Asake decided to step things up with a remix featuring Burna Boy. Released over 4 months ago, the visual has over 21 million views on YouTube.
Asake’s Omo Ope
Shot by debut video director The Kine aka Asher Kine, the visuals for Asake’s hit Omo Ope which contains Olamide came out in February and has a cameo from Poco Lee. Much of the video takes place in a club with good vibes and lots of dancing. The net visual currently has over 14 million views on YouTube.
by Pheelz Delicacy
A life-changing track from singer, songwriter and record producer Pheelz, Delicacy had to be accompanied by the best possible visuals and DK was recruited for this task; and he delivered. The video follows a Pheelz who has just made some money and is out shopping for clothes. The colorful and engaging video which also has amazing set design has garnered over 38 million views on YouTube.